ENTERPRISE INFRASTRUCTURE FOR AI ACCESS
Your data.
Your terms.
AI access. On agreed terms.
Your content, knowledge and data are business assets. Ortello helps enterprise teams set the terms for connected AI access, measure participating agent activity and manage free or paid agreements.
App access is free. Managed governance and payment management are chargeable services.
01 / HUMAN INTENT
People & Interfaces
Where people express intent.
02 / INTELLIGENCE & EXECUTION
Agentic Layer
Interpret and plan; participating clients accept terms.
03 / CONTROL ON YOUR TERMS
Governance Layer
Agreements govern connected access.
04 / SOURCE OF TRUTH
Your Business System
Your existing business stack.
- 01Request
- 02Offer
- 03Agreement
- 04Authorised access
- 05Usage receipt
Agree
Define use, price, and duration.
02Authorise
Release data under accepted terms.
03Audit
Trace agreements and usage receipts.
04Account
Track fees and settlement.
THE PROBLEM / THE VALUE EXCHANGE
Your knowledge creates value.
You should share in the return.
Your website’s content, knowledge and data reflect an investment of time, expertise and capital. When agents and LLMs use those assets to answer questions or build services, you should have a say in the terms and a fair opportunity to share in the value created.
A fair value exchange starts with your choice: share freely, be discovered through cited answers, attract customers to your services, or charge for licensed use of your information.
Files such as robots.txt and llms.txt support crawling and content discovery. On their own, they do not verify who is accessing your data, record acceptance of commercial terms, meter delivery or arrange payment.
Ortello works alongside these files to connect participating AI clients and agents with your data-use policies and agreement workflow. Set the permitted purpose, access scope, duration and price, then record authorised delivery against the accepted terms.
Controls apply at connected endpoints. Downstream uses such as training require participating clients, agreed reporting, and compliance verification.
01 / AGREE
Different businesses.
Different terms.
Be discovered. Protect your expertise. Earn from your content. Define what agents can access, for which purpose, and on what commercial terms.
Offer citation access, license internal indexing and retrieval, and choose whether to license model training. In these agreement examples, free access still requires acceptance of its terms.
Inspect the JSON agreement ↓Examples are starting points. All prices are illustrative. Access expiry stops future delivery; retention and downstream use need separate terms.
B2B software company
Help buyers find accurate product information and reach your website.
demo-discovery-citationFree offer · acceptance required- Information
- Public product pages and documentation only
- Requested use
- Retrieval & citation
- Attribution
- Company name and link to the original source
- Rate
- Free
- Access window
- 30 days
- Usage limit
- 500 page deliveries
Public retrieval with attribution. Model training is not included.
Local simulation. No authentication, signing, delivery or billing occurs.
Select a business and requested use, then simulate the request.02 / AUDIT
Review agreements.
Trace delivery records.
Trace accepted terms, authorised delivery, and expiry across connected endpoints. Keep agreement versions and usage receipts together.
| Time ↓ | Provider label | Agreement / scope | Event | Evidence |
|---|---|---|---|---|
| 14:42:03 |  ChatGPT | agr-demo-104 · publisher | ✓ Accepted | terms v3 |
| 14:41:57 |  Gemini | agr-demo-103 · 120 articles | ≡ Metered | rcpt-demo-208 |
| 14:41:42 |  Claude | agr-demo-102 · citation | ✓ Accepted | terms v1 |
| 14:41:28 |  Perplexity | agr-demo-101 · 24h access | − Expired | access closed |
| 14:40:54 | ChatGPT | agr-demo-100 · dataset | ≡ Metered | rcpt-demo-207 |
| 14:40:12 | Claude | agr-demo-099 · 7d access | − Expired | access closed |
03 / ACCOUNT
Track delivery.
Reconcile fees.
Track accepted agreements, metered deliveries, and fees. Reconcile usage receipts with settlement records.
Agreements accepted
42Illustrative signed agreements across the three licence typesMetered resources
18,492Completed resource deliveries, including free excerptsGross delivery fees
USD 2,820Before credits or disputes; neither included in this exampleUnsettled gross fees
USD 820No payment initiation impliedIllustrative ledger: 16 article agreements, one research dataset licence, and 25 free excerpt agreements. Quantities count completed resources; retries with the same idempotency key do not add charges. Downstream use requires separate reporting.
- Fees accrued
- 2,820
- Settled
- 2,000
- Unsettled gross fees
- 820
Illustrative ledger. No payments are processed in this demo.
AI visibility & downstream outcomes
Answer visibility, citations, referrals, and conversions are separate measurements. They require sampled answers or connected analytics; a delivery receipt alone does not establish that an agent cited, trained on, or converted from the data.
04 / CONNECT & VERIFY
Machine-readable terms.
Verifiable acceptance.
Ortello is being built on Odexa, an open protocol for originator-controlled access and value exchange. Businesses can implement the protocol themselves or choose a provider. These examples illustrate Ortello’s agreement workflow.
DISCOVERY / ACCESS & GOVERNANCE
Works alongside robots.txt and llms.txt.
- robots.txt
- Publishes crawl instructions. A policy reference can signpost clients that support Ortello.
- llms.txt
- Guides AI clients and agents to the Ortello JSON policy for the covered content.
- Ortello JSON
- Defines the applicable data-use scope and terms. Participating clients follow the required agreement and access workflow.
Policy links provide discovery. Clients must support Ortello to act on its terms; publishing a file does not create an accepted agreement or enforce access.
AGREEMENT HANDSHAKE
Authenticate.
Agree. Sign. Record.
Encrypted transport protects the exchange. Authenticated parties sign versioned terms. Record signed acceptance and endpoint delivery events. Keep client acknowledgements as separate evidence of receipt. Signing keys must be bound to verified identities and delegated authority.
- Verify both parties and their authority.
- Exchange a free or fixed-price offer within approved rules.
- Sign the agreed terms and record acceptance time.
- Authorise scoped access and issue usage receipts.
Access, duration, and delivery limits can be enforced at connected endpoints. Training, redistribution, and royalty obligations require participating clients, agreed reporting, and compliance verification.
{
"schema": "ortello.offer.draft-01",
"example": true,
"offer_id": "demo-discovery-citation",
"version": 1,
"status": "offer",
"parties": {
"business_id": "example-discovery",
"client_id": "example-client-001",
"identity_verification": "required",
"delegated_authority": "must_be_verified"
},
"resource": {
"id": "demo-discovery-citation",
"product": "demo-discovery-citation",
"scope": "Public product pages and documentation only",
"snapshot_version": "example-v1"
},
"permitted_use": "retrieval_and_citation",
"access": {
"starts_on": "recorded_acceptance",
"duration_seconds": 2592000,
"quota": {
"quantity": 500,
"unit": "page",
"basis": "cumulative_per_agreement"
},
"revocation": "stops_future_delivery"
},
"pricing": {
"currency": "USD",
"amount": 0,
"unit": "page",
"model": "free"
},
"obligations": {
"attribution": "Company name and link to the original source",
"conditions": "Public retrieval with attribution. Model training is not included.",
"retention_and_deletion": "must_be_explicitly_agreed_before_acceptance",
"downstream_use": "requires_reporting_and_compliance_verification"
},
"acceptance": {
"required": true,
"covers": [
"offer_id",
"version",
"terms_digest",
"party_ids",
"acceptance_time"
],
"replay_protection": [
"nonce",
"expiry"
],
"status": "not_accepted"
},
"accounting": {
"billable_event": "completed_authorised_delivery",
"retry_policy": "same_idempotency_key_does_not_create_another_charge",
"receipt_fields": [
"receipt_id",
"agreement_id",
"agreement_version",
"resource_version",
"quantity",
"unit",
"unit_rate",
"currency",
"delivery_status",
"completed_at",
"issuer"
],
"client_acknowledgement": "separate_optional_evidence"
},
"readiness": "Illustrative schema; retention, authority and signing details require implementation before use"
}04.2 / THIS PAGE’S DATA-USE SCOPE
This page.
Its data-use scope.
Ortello provides enterprise infrastructure for governing and commercialising AI access. This page’s marked product information is available for free discovery, search and cited answers. This permission applies to this page only.
https://ortello.ai/Included in this permission
- Help people find and understand Ortello.
- Index the covered copy for search and source-linked answers.
- Retrieve the covered copy to answer questions about Ortello.
- Summarise the covered copy while preserving its meaning and stated limitations.
- Quote relevant excerpts with a source link.
Caching and embeddings are included only as needed for these discovery, search and retrieval purposes. Revalidate the policy and refresh source content on subsequent retrievals.
Ask for separate permission
- Training or fine-tuning model parameters on the covered content.
- Building a separately maintained knowledge product beyond the permitted discovery purposes.
- Republishing or distributing the covered content as a collection or a substitute for this website.
Form submissions, customer information, private platform data and third-party assets are outside this scope.
Name Ortello and link to the original page when presenting an answer, summary or excerpt based on this content.
This page publishes Ortello's permissions in its machine-readable policy format. It is not a signed data-use agreement or a supported web standard. It grants only permissions within Ortello's control and does not limit uses otherwise permitted by law. Reading the page or JSON does not create an acceptance receipt.
Implementing this on a single landing page
Discover. Validate. Match.
- Find the policy through the page’s
rel="describedby"link or HTTPLinkheader. Retrieve it with HTTPS. - Validate against the linked JSON Schema. Support this profile explicitly; an unknown profile or use receives no permission from it.
- Match the final response URL and HTTP method.
GET /covers the published representation;HEAD /returns headers only.POST /, other paths, subdomains and query variants are outside scope. - Extract text from
[data-ortello-public-content], apply the exclusions, and include only the listed page metadata. These markers guide extraction; they do not restrict access. - Check purpose and attribution. Keep the policy version and retrieval time with your source record. Honour crawler rules and any access controls separately.
Section links such as #developers belong to this page. They are not separate datasets. For a URL with tracking parameters, retrieve the canonical page separately and reassess that response.
The interactive offers above are examples. This page publishes permissions for Ortello’s own copy. It does not authenticate clients, record signed acceptance or enforce downstream use.
Our robots.txt allows crawling and includes an informational policy reference. Our llms.txt directs AI clients and agents to this page’s JSON policy. Neither file records agreement acceptance or enforces downstream use; clients must explicitly support the Ortello policy format.
Technical basis: HTTP methods, URI fragments, crawler rules.
THE WORKFLOW
Technical control.
Commercial intent.
IT administers the system. Commercial teams set the terms. Compliance approves policies and reviews adherence.
- 01
Connect
IT connects sources, verifies identities and delegated authority, and administers access.
- 02
Price
Commercial teams define licences, free licences and fixed-price fees.
- 03
Approve
Compliance approves permitted uses, obligations, and exceptions.
- 04
Review
Teams reconcile delivery, reported usage, and settlement evidence.
ORTELLO / ENTERPRISE ACCESS
Put your data
on your terms.
Discuss your organisation’s access terms, agent measurement and payment-management needs with our team.
Enterprise access is available by request.